WEEK 17: A Beam of Light…

LUGSupportNA

This week has been a brutal serving of excel sheets, emails, phone calls, and warehouse orders. As promised, I spent every moment not previously allocated to office meetings (Which I had 9 this week) to processing the pending LUG & event support applications for North & South America. As of this morning, I have now successfully shipped out 67 LUG support packages out of 80 submitted applications.

On the event support front, I have shipped out 51 support packages which only leaves me with 10 additional event support applications left to address (unless more decide to come in). So what exactly does that entail in terms of LEGO? Well, according to my records I have now shipped out over 375 LEGO sets and 273 cases of assorted play brick to the LUG community. I have to admit it’s been a very tedious and long process but thanks to an email I got back from the Adult LEGO® Alliance in British Columbia, I’m reminded of the positive impact and purpose of these programs. As a thank you, Pennie-Lynn, my primary point of contact at the ALA built a small vignette to show their gratitude and excitement upon receiving their LUG support shipment. I was very touched by the small gesture and had to share (pictured above).

If all goes according to plan- the final shipments for LUG & event support will make their way from the Enfield warehouse next week. Back to this week however, our colleague Tim Courtney, who works to support LEGO Cuusoo and a member of the Community Co-creation team, worked out of the Enfield office. Apparently, he will be moving soon to help build the team’s presence at the US office. Sara and I spent some time getting him used to the office culture and getting everything in place for his eventual move in the coming months. It’s always good to hear of more community team members coming over to the new colonies: the majority of our department is based out of the office in Billund, Denmark. Outside of the normal hustle and bustle, lots of very productive meetings this week. Hopefully we have a few more opportunities to explore for supporting the LEGO fan community with some of these initial conversations.

LUG UPDATE: We officially welcomed a new LUG this week into South America! LUG Peru – The LEGO® Users Group of Peru, reached out to let us know that they are here and not to be overlooked! They have 14 members and a website available for your viewing pleasure. We look forward to working with them more in the future. South America now has 3 active LUGs!

The LEGO Castle Anniversary Competition! II

The members of the CEE (Community Engagement & Events) team are always on the lookout for unique and interesting opportunities to support the fan community. Working closely with the North American LEGO Castle marketing team we are happy to continue our yearlong competition celebrating the anniversary and return of LEGO Castle in 2013! We have partnered with the 9 large fan conventions taking place in North America in 2013 (BrickFair: Alabama, Bricks Cascade, BrickFair: New England, Brickworld: Chicago, Brick Fiesta, Brickfête, BrickFair: Virginia, Bricks by the Bay and BrickCon) as well as with our colleagues on ReBrick to offer up an opportunity to win an entire collection of the new 2013 Castle product line.

As each convention already offers up a castle themed section for MOCs, as well as some form of “best of” category at the event, we have agreed that the winner chosen at each event will become a semi-finalist in our competition. This individual will be rewarded with an entire collection of the 2013 Castle product line once available, as well as enter into a final round amongst the winners chosen at each of the other conventions to compete for a secret grand prize. We understand that not everyone is able to attend these events; as such, we have opened up the competition online as well with our colleagues at ReBrick. The competition details have already been posted and can be seen here so anyone, anywhere, has a chance to enter!

We have found our second semi-finalist! Alice Finch, from Mercer Island, Washington came out and showcased her absolutely incredible Hogwarts castle at Bricks Cascade. Her MOC was selected as the “Best of Castle” at the event and as such she will be receiving an entire collection of the 2013 LEGO Castle product line! Her MOC will now move forward and compete against the 8 other North American fan conventions as well as the online winner selected on ReBrick! Congrats Alice!

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