Although a good chunk of my time this week was spent on administrative and logistical tasks, there were some great highlights! This year, the US LEGO City marketing team is allocating resources to grow awareness of our LEGO City train products in the North American market. Historically, these products haven’t performed as strongly here in North America as they have in other markets. So, I took the opportunity to connect the Brand Manager with the online LEGO fan driven magazine: RAILBRICKS. The two will be working together to provide some interesting LEGO City train content, make sure you check out the results of this cooperation later in the year!
Wednesday, Keith and I had a very productive meeting with a key internal stakeholder in Brasil to discuss opportunities to provide the LUG community with the same support as we do in other areas of the world. In the past, there have been some logistical challenges with shipping products to our adult fan of LEGO (AFOL) community in South America. I am confident this first step will open up a solution not only for Brasil, but for the LEGO User Groups (LUGs) in the surrounding countries as well.
Finally, the development of our LEGO Ambassador program continues with a series of global conference calls. There has already been a great deal of discussion surrounding some of the proposed changes and future of the program. I’ve enjoyed popping into a few of the forums and email chains to get a pulse on what’s happening- but most of the development has been led by Yun Mi, Community Strategist and Keith to great reception.
I guess everything is well… awesome! Oh, and it turns out I did make it to the US AFOL Convention BrickFair Alabama 2014 after all, just in miniland form. 😉